Client: Jaeger Yoga
Work: Logo Design
Link: Helen Jaeger

Helen Jaeger is a Yoga teacher based in the Northamptonshire area. She approached me to create a simple and clean logo for her business to help separate her from the local competition. Helen was aware that most other yoga logos were too flowery, trying to hard to be friendly or hippy.

The final logo features a strong and dynamic yoga pose and the clean and contemporary font indicate a level of professionalism which the client wanted to communicate.